Why Linkbait Generator Should Scare You More Than Osama Bin Laden

I couldn't resist.  Like the Bullshit Generators and Buzzword Generators of the not so distant past, today I discovered a new website full of "mesh mission-critical infrastructures" and seeping with "unpredictable bottom-up hierarchy."  This new website will singlehandedly catapult this very blog to the highest peaks of the blogosphere as if I were the veritable CEO of SEO himself.  Yes my faithful readers (and those of you who were drawn here for the very first time because of the truly awesome headline above), today I discovered the "Linkbait Generator" and I assure you this blog (and countless others) will never be the same.  Hat tip to my good friend CC Chapman for bringing this time wasting gem of a blog building tool to my attention.

Start fishing with your own Linkbait now! (and let this be a reminder....you can't always believe what you read in the headlines...)  

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Location ROI: The Relevance of Interruption

Location, Location, Location...  

William Shakespeare once said that "all the world's a stage" and we are merely players... That 
was then and this is now.  Now all the world's a location waiting to be "checked in" to...  Our modern lives are nothing more than a growing trail of digital breadcrumbs as we actively and passively record and broadcast our every move to friends and strangers alike.  Despite the fallout over Facebook and the perils of privacy (or the lack thereof) our liberation of our location is not necessarily the epitome of evil.  There can be benefits to location awareness, if we are just aware of them.

Bring On The Marketers

Last month Jay Berkowitz invited me to speak on a "Location Super Panel" at the 2010 SFIMA Summit held at Nova University, headlined by a great Keynote by blogger, podcaster and all around mensch, Mitch Joel, of the highly regarded Agency TwistImage and author of the bestselling "Six Pixels Of Separation."  An engaging speaker, Mitch set the tone for a day of sharing and learning, and it was my pleasure to contribute a few pixels of my own.  I was asked to prepare a short presentation on location and given the influence of my own experiences and employment in the mobile content industry I gave some thought to the influence of location on mobile content and marketing.  Key points of my talk include:

• We live in a mobile world. 
• In a mobile world, location creates context.
• Context, not content, is King!
• Context creates relevance.
• Relevance determines the impact and success of marketing and advertising.
• Mobile advertising is an interruption.
• Successful Mobile advertising is gauged by the ROI: the Relevance Of Interruption.
• Location Aware Content personalizes your experience.

My slides, and a video of the presentation (courtesy of @iamjeffcohen) are embedded below.


Myxer's Jeff Sass Talks Mobile, Location & Content at the 2010 SFIMA SUMMIT from Jeffrey Sass on Vimeo.

YOU ARE HERE! Myxer's Jeff Sass at SFIMA Summit 2010
 

Do you agree with where we location is taking us?  I'd love to hear your thoughts and views in the comments.

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Girls Just Wanna Have Phone! Myxer's Latest BoomBox Report

Perhaps it was seeing Cyndi Lauper getting fired on Celebrity Apprentice that made me think of this headline. In any case, according to the latest BoomBox Report from my employer Myxer, one of the ways girls are having fun is by downloading LOTS of mobile content.  According to the report:

• Women accounted for 67% of total downloads by unique users on the Myxer platform in April 2010.
• When considering adoption of new smartphones in April 2010, Myxer finds that women choose BlackBerry more often (49%) than men (43%).
• The average female downloading content, using an Android device, downloads 21% more mobile content than the average man.

Call It The womAN-DROID?

When it comes to iPhone vs. Android use, it seems the ladies on Google's platform are much more active than their male counterparts.  On iPhones, while the girls still lead, there is less of a gap between the genders.

• The average male visiting Myxer on an Android device downloaded six pieces of content in April 2010. The average female using an Android device downloaded 7.6 pieces of content - or 21% more than the average male.
• This is in contrast to iPhone handsets where women only downloaded 6% more than men. (2.8 and three pieces of content respectively)

 What do you think?  Do you agree that "Girls Just Wanna Have Phone" and are dominating when it comes to mobile downloads?  And what about Cyndi?  Was The Donald right to fire her???

You can download the complete PDF of the Myxer BoomBox Report at BoomBox.Myxer.com.

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At #140Conf NY My Devices Were My Vices

A year ago in March Jeff Pulver envisioned an unusual conference to focus on the impact of Twitter on Media, Information, Communications and Entertainment.  Since Twitter is built upon short messages of 140 characters or less, Jeff's idea was to bring that concept to life with many short presentations by a wide range of interesting "characters" rather than few longer presentations from a small group of established speakers. Thus was born the 140 Characters Conference (affectionately called "140conf").  It quickly became clear that Jeff's new conference idea was bigger than just a "Twitter Conference" and at its heart, it was really focused on exploring how Twitter, Social Media and the real-time web are impacting all aspects of our busy lives.  Hence, the real theme of 140Conf is the now familiar tag-line, "Exploring The State of Now!" 

If You Can Make It There, You Can Make It Anywhere!

After it's New York premiere last June, 140Conf events have now been held all over the world, including Los Angeles, London, Tel Aviv, Las Vegas, Austin and Barcelona.  Last week was the second New York based 140Conf, and it was bigger and better than ever.  One thousand "characters" were in attendance over two days at the famed 92nd Street Y, on the Upper East Side of Manhattan with about 170 of those characters participating on stage as presenters and panelists.  Speakers ranged from Miss America, to Ivanka Trump, to impassioned educators, to MC Hammer, to, well, me!  The entire conference was streamed live on U-Stream, and is now available for on demand viewing.  Jeff and his team put on a great event, brimming with information, insights and inspiration.

Devices And Vices

Since I work in the Mobile Industry, I wanted to use my ten minutes on stage at 140Conf to take a look at the impact of "real-time" on Mobile Devices, and similarly, the impact of Mobile Devices on "real-time" and how both have affected our behavior.  And, I wanted to have a little fun while doing so.  You can see "Our Devices Are Our Vices: How Mobile Is A Real-Time Blessing & Curse" in the embedded video below. I hope you enjoy it, and please feel free to share your thoughts in the comments. 

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Women, Curves and Pearls: Myxer's Latest BoomBox Report Picks Blackberries

Women, curves and pearls?  Despite the teasing headline, this post is not about female shapes and jewelry preferences.  It is, however, about female smartphone preferences when it comes to the Blackberry phones they use.  The latest BoomBox Report issued by my employer, Myxer, takes note that despite the hype and attention surrounding the Android and iPhone platform, Blackberry handsets are still the dominant smartphones among Myxer's users. According to the report:

RIM continues to far outpace Windows, Palm, webOS, Android, iPhone and Symbian based on mobile visits, growing from a 58% market share in March2009 to a 63% share in March 2010. Of the other operating systems, Android comes in second, more than doubling over the same time period from 7% to 17%, while iPhone makes a modest jump to 4%, up from 2% from the previous year. Symbian and webOS occupy the smallest percentage of market share with less than 2% combined, while Windows Mobile was the biggest loser moving from 21% in 2009 down to 10% in 2010.Interestingly, the same holds true when comparing total downloads for the month of March 2010, where BlackBerry accounted for a whopping 72% of the 22 million smartphone content downloads, followed by Android at 14% and Windows Mobile at 7%. The others did not fare as well, with iPhone only grabbing a 2% share, Symbian a 3% share and webOS and Palm only representing 1% of smartphone downloads.

Women Like Their Curves and Pearls

While it is clear that RIM dominates the smartphone visitors and downloads at Myxer, it is also interesting to note that the majority of our Blackberry users are women.  While they are Bold enough to Storm the Tour, as the chart above shows, they much prefer the Curve and Pearl.  According to BoomBox:

As broken down by gender, women were surprisingly dominant across all BlackBerry devices, with the BlackBerry Pearl 8130 having the largest concentration of female users at 70%, and the BlackBerry Storm 9530 having the highest concentration of male users at 46%.

What do you think?  Do any of these findings surprise you?  You can download the PDF of the full Myxer BoomBox Report here.

Disclosure:
cmp.ly/4/s52k6q

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The Pane Truth: What Happened To Looking Out The Window? - Dad-O-Matic

via dadomatic.com

I have been traveling a lot lately, and when I travel, I often find myself looking out of windows... in cars, buses, taxi's, airplanes... and invariably it causes my mind to wander, much in the way it did when I was a child, gazing out of windows at every opportunity. On a recent whirlwind trip to Austin and Las Vegas, I was inspired to write the post below as my weekly contribution to www.dadomatic.com. I thought you might enjoy it here too, and hope you don't forget to look out the window once in a while too... 

I miss windows. No, I am not an Apple convert waxing poetic about my old computer operating system. I actually miss real windows… the glass kind. The kind we used to gaze through and let our minds wander in the days before portable electronics became so pervasive. I miss looking out the window, and I wish my kids would spend more time looking out of windows themselves.

Did You See What I Saw?

When I was a kid, I spent a lot of time staring out of windows, watching the world go by, and dreaming about what it all meant. Moving windows were the best. I actually looked forward to long car, bus or train rides and insisted on a window seat so I could stare out of it at the passing scenery. I’d look at homes and imagine what it would be like to live THERE. I’d see glimpses of people going about their business and try to expand upon the snapshot moment and imagine who they were and what they were like, and what would they be like after my car/bus/train finished peeking through their world.

Digital Blinds

Now, when I see passing cars, buses, trains, even planes, instead of looking out the windows kids and adults alike are looking at the phone, computer or game system in their hands and laps, or they are staring at the embedded screen in the digitally enhanced headrest on the seat in front of them. In many cases they are wearing headsets, tuned out to what is outside. Our portable devices have created digital blinds on our windows, blinding us to the wonders outside.

The Glass Is Greener On The Other Side…

I am as guilty of gadget gazing as anyone, and I have not done enough to discourage my kids from too often dipping into the digital dark-side. I need to remind them (and myself) that sometimes it is best to leave technology behind and just look out the window and let your mind wander.

What do you think? Do you and your kids still spend time looking out the window?

Jeff Sass is the proud dad of ZEO (Zach, 21, Ethan, 19 and Olivia, 18). He is also a seasoned entertainment and technology exec and active social media enthusiast. You can see more of Jeff’s writing at Sassholes! and Social Networking Rehab and you can listen to Jeff on the Cast of Dads podcast.


Posted via web from Kiss My SASS!