Location ROI: The Relevance of Interruption

Location, Location, Location...  

William Shakespeare once said that "all the world's a stage" and we are merely players... That 
was then and this is now.  Now all the world's a location waiting to be "checked in" to...  Our modern lives are nothing more than a growing trail of digital breadcrumbs as we actively and passively record and broadcast our every move to friends and strangers alike.  Despite the fallout over Facebook and the perils of privacy (or the lack thereof) our liberation of our location is not necessarily the epitome of evil.  There can be benefits to location awareness, if we are just aware of them.

Bring On The Marketers

Last month Jay Berkowitz invited me to speak on a "Location Super Panel" at the 2010 SFIMA Summit held at Nova University, headlined by a great Keynote by blogger, podcaster and all around mensch, Mitch Joel, of the highly regarded Agency TwistImage and author of the bestselling "Six Pixels Of Separation."  An engaging speaker, Mitch set the tone for a day of sharing and learning, and it was my pleasure to contribute a few pixels of my own.  I was asked to prepare a short presentation on location and given the influence of my own experiences and employment in the mobile content industry I gave some thought to the influence of location on mobile content and marketing.  Key points of my talk include:

• We live in a mobile world. 
• In a mobile world, location creates context.
• Context, not content, is King!
• Context creates relevance.
• Relevance determines the impact and success of marketing and advertising.
• Mobile advertising is an interruption.
• Successful Mobile advertising is gauged by the ROI: the Relevance Of Interruption.
• Location Aware Content personalizes your experience.

My slides, and a video of the presentation (courtesy of @iamjeffcohen) are embedded below.


Myxer's Jeff Sass Talks Mobile, Location & Content at the 2010 SFIMA SUMMIT from Jeffrey Sass on Vimeo.

YOU ARE HERE! Myxer's Jeff Sass at SFIMA Summit 2010
 

Do you agree with where we location is taking us?  I'd love to hear your thoughts and views in the comments.

Posted via email from Kiss My SASS!

6 Reasons To Read "Six Pixels Of Separation"

A few months ago I received a review copy of "Six Pixel's Of Separation: Everyone Is Connected. Connect Your Business to Everyone." by Mitch Joel, President of Canadian Digital Agency, Twist Image. I knew of Mitch as I have visited and read his blog, and I am separated from him by less than six degrees through a number of my friends who know Mitch well and even consider him a mentor. As you may infer from the picture, I started reading Mitch's book at the beach over the summer and intended to get my review out before the book's publication. Despite my good intentions, life intervened and I just now was able to finish reading the book. I have good news, and I have good news. The good news is "Six Pixels Of Separation" is a great read, both informational and inspirational. And the good news is, since I am late to the table with this review, "Six Pixels Of Separation" is available now , and you don't have to wait if you take my recommendation to read it (Amazon affiliate link below).

Everyone Is Connected. Connect Your Business to Everyone.

The underlying theme of the book is that "everyone is connected," and through a very effective conversational style, Mitch takes us through analysis and examples that, if you're listening, will lay the groundwork for an effective and successful path toward making the most of the social media driven, mashed-up, on-line world we live in, whether you are a business owner, an employee or just sowing your own oats to build a personal brand and make your digital mark. Rather than go step by step through the book, I thought I would just present six tidbits to give you a taste of some of the topics and insights that Mitch pixelates on. There are far more than 6 notable concepts addressed in the book, but here are a half dozen thought provoking headings and/or quotes that should give you a sense of the value within the pages.

6 Reasons To Read "Six Pixels Of Separation"

1. "In a world where we're all connected, one opinion quickly turns into everyone's opinion."

2. "Be curious about everything, but ruthless in what you get involved with."

3. "Part of building your audience will involve ethical link-baiting."

4. "Transparency is easy. Credibility is hard."

5. "Connecting is not engaging."

6. "Content is everything. Everything is content."

To learn more about Mitch's take on these and many other ideas you'll have to get your hands on a copy of the book, and I recommend that you do. Some of these concepts you may think you know, or you may think you have heard them before, but there is great value in reading Mitch's passionate, proactive and practical point of view.

Posted via email from Kiss My SASS!