Monday, August 27, 2007

Facebook Is Viral Viagra

The infamous blue pill may get things going in the bedroom, but if you want to get things going in Cyberspace it seems all you need is to get some Facetime on Facebook!

I am an avid Twitterer and a good Twitizen, but I don't get too many @sass or D sass messages. I have had a personal blog since 2004, but I rarely get even 1 comment on my posts, despite toiling over every witty and pithy sentence (at least in my mind they are witty and pithy). Yet I put a video on my Facebook profile and lo and behold, I am suddenly "viral." Granted, I put some work into the video production and I "tagged" Chris Brogan, which gave me a jump start with his active following. And now Jeff Pulver was kind enough to link to my video from his well read blog. That said, as I watch the comments grow and add many new found Facebook Friends, I can see just how well the "virality" (that's viral vitality) is built into the Facebook platform... and it really does work. When someone comments on my video it appears in their profile and news feed for all of their friends to be exposed to. If one of their friends then comments, it goes out to their circle... and on and on and on.

In many respects, this is the power of a "closed system" as opposed to the "open" Internet at large. For a "regular guy with a regular blog" like me, posting on this blog is like putting a message in a bottle, tossing it out to sea, and hoping it will drift to shore where someone may notice it and respond. Posting on Facebook is like going around your neighborhood and sticking a flyer in everyone's mailbox. The flyer in the mailbox is much more likely to be read than the message in the bottle!

Thankfully, I am not yet in need of a "virility" boost from the little blue pill, but I will happily enjoy the "virality" boost I have gotten from Facebook!

UPDATE:
(For those of you not in my neighborhood on Facebook, here is the aforementioned video)




97 comments:

Lorri Randle said...

Woohoo! First one to post a comment on this page.
It was a very well done video that hit home for a lot of us. I wonder when SMADD Social Media ADD is made into a word.
Anyway, you nailed it on the head with the analogy of Facebook being like a neighborhood. People add friends because they want to know the details of what they are doing and who they are.
Twitter is great, but for quick keeping in touch. Linkedin-you only get to know my business side.
But with facebook, you can see who I am, what I am doing, learn about me by seeing who I connect to, and what I like.
Only friends interested in promoting things you do would care that much about you-hence a close group of buddies that help ya out!

Chris Brogan said...

Truth is, beyond your clever ploy of tagging me, that video was frickin' hilarious! Truly! The only downside is that it's hidden inside Facebook. Set that free on YouTube, and you're destined for a hit.

Glad your trick worked. : )

Jeff said...

Thanks Chris... You mean the mention of "BACN" didn't make my tagging of you Kosher? I will see what I can do about emancipating the video from within the cyber confines of Facebook. Thanks again. In all seriousness, I am glad I tagged you, as it has opened all sorts of doors to new connections that otherwise might have been missed... That's the whole point, isn't it?

Bev Sykes said...

LOL. Oh that would be funny if it weren't so true!

Daz Cox said...

hehe ok i'm sold on this blog now.

ok, because I too value social networking, a brief bit about who I am and a quick comment after that.

I'm a NYC area fine artist/graphic designer/art director-you know the type. I'm not a kid, but like you, I value humor and "toiling over every witty and pithy sentence" :).

I think that a little video production effort, as you did with this one, is worth it.

I hope to see you around facebook!

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