One of my favorite events of the year is SXSW (South By Southwest) held in Austin, Texas each March. Thanks to my work at Myxer, when I go to SXSW I get to attend both the Interactive and the Music portions. “South By” has always been a great way for Myxer to connect with the artists and bands that have been the backbone of the music part of our mobile content service. In recent years the Interactive part of the show has exploded, adding even more value (and fun) to the annual Texas pilgrimage. The content at SXSW for panels and presentations is selected through a voting process that then influences the organizers. Last year I had the chance to speak at SXSW as part of Jeff Pulver's140Conf SXSW. This year Myxer is represented by four possible presentations in the Panel Picker, two in Music and two in Interactive, two by myself and two by Myxer CEO Myk Willis.
If you are so inclined, please visit http://panelpicker.sxsw.com/ and vote for one or all of the Myxer panels, especially if the topics are of interest to you. Below are brief descriptions of the four panels as well as links to some other blog posts with additional SXSW 2011 panel recommendations from some trusted friends. Voting is open until Midnight on Friday, August 27th. Thanks!
Here are some other blog posts with great Panel Picker suggestions:
Major brands are learning to leverage the power of branded mobile content as a way to extend their relationship with their customers beyond the campaign and into their pockets. Take a look at the impact of branded mobile content as a way to express brand affinity, extend and sustain awareness and start conversations. See examples of brands who effectively ring in awareness and attention with catchy and clever "Brandtones" and learn how you too can dial up great results through branded mobile content delivery.
Every year for the past 10 years has been dubbed “the year of mobile.” The truth is, just as our phones have become an integrated part of our daily lives (too much so in many cases) “mobile” should be an integrated part of every marketers’ strategy, and not set aside as something special. Learn the truth behind mobile myths and how to make mobile work with Social, Online, and all your interactive initiatives.
You may have heard industry pundits claim "the ringtone is dead" but what they are really talking about is the decline in on-deck sales of $2.99 master tones of hit songs. With several major labels, artists and music publishers cashing in on ringtones, and using them as promotional tools for integrated marketing campaigns, there is proof that in fact the ringtone business is thriving. As more and more mobile phone owners embrace and consume a wide range of entertainment and personalization content, you need to seize the opportunity to get in front of them. Learn how artists from unknowns to Snoop Dogg make mobile work for them and use the 'staying' power of ringtones to keep their fans engaged, entertained, and coming back for more.
YOU DON’T NEED NO STINKIN’ APP FOR THAT (Jeff Sass)
There will soon be more people accessing the Internet from their Mobile Phones than their PC’s. With the mobile web dominating the attention of your fans, why limit their access to you and your music to platform specific apps. Learn how you can use the Mobile Web to reach ALL your fans and go from their pockets to their pocketbooks.
Whether you vote for our panels or not I hope you have the chance to attend SXSW 2011! See you there!