Mobile Is Dead, Long Live Mobile!

I've been involved with the Mobile Industry for a long time, and for more than 10 years there has been a "buzz" about the so-called "year of mobile."  Has it already passed?  Is it finally going to arrive? What do you think?

Last week I gave this presentation to the South Florida chapter of WITI (Women In Technology International).  I've given many presentations over the years, and I enjoyed giving this one.  Since I am working with cartoonist Hugh MacLeod (@gapingvoid) at Social Object Factory, I used a number of Hugh's insightful cartoons to illustrate my talk, which is called "Mobile Is Dead, Long Live Mobile."

There is no question that the smartphone has changed the face of mobile, but there are other forces at play as well.  As addicted as we may be to our smartphones, we are also now creatures of multiple devices - "Digital Omnivores" as comScore calls it.  Thanks to the prevalence of apps and the ubiquity of "the cloud" the idea of mobility goes way beyond our phones.  So, while an older vision of what mobile is may well be dead, our multi-device, cross-platform mobility is most certainly here to stay.  Long live mobile!

I'd love your feedback on this presentation.

Can't see the video? Click Here.

For more information about Jeff and to book him as a speaker, please visit http://about.me/sass or http://www.jeffreysass.com/speaking. Cartoons courtesy of @gapingvoid.

A Brief History of Smartphones (And the battle that ensued)

I was dumbfounded by the great turnout for "The Battle of the Smartphones" panel at the August meeting of MoMo Miami (Mobile Monday Miami). More than 60 Mobile minded Miami-ans (and folks from other South Florida locales) gathered at the DoubleTree Coconut Grove hotel for a healthy discussion of the merits (and demerits) of mobile app development for the dominant Smartphone platforms (Symbian/S60, Blackberry, Windows Mobile (now Windows Phone), iPhone, Android and WebOS). Moderated by Miami Herald Tech Reporter Bridget Carey our panel consisted of some impressive and experienced mobile developers representing most of the primary platforms. Michael Tangeman has a good overview of the panel at the MoMo Miami blog.

I introduced the panel with a short presentation on "A Brief History of Smartphones (As Told From The Recollections of a Self-Proclaimed Gadget Geek)" Irina Patterson caught most of it in the video below. As I mentioned at the beginning (not on the video) my "Brief History" presentation is not necessarily historically or chronologically accurate, but rather it is how I remember things, based on my own experiences with the MANY devices I have owned and used over the years. In addition to the video below, you can see the actual flash presentation here.




See the "slides" here.

How 30 Apps Could Have Been A Pre-Cursor To Success, Rather Than A Curse

There has been a lot of speculation as to whether or not the Palm Pre is a hit and selling up to expectations. If you read this blog and follow me on Twitter you have probably gleaned that I love my Pre and think it is a spectacular device. That said, I am enormously frustrated by the lack of any new applications since its launch more than a month ago. It seems that I am compelled to check the "beta" App Catalog multiple times a day on the odd chance that finally something new will miraculously appear. (In truth, I am wishing hard that the next new app to emerge will be the Amazon Kindle app - without Orwell's 1984, of course...)

TIMING IS EVERYTHING...

At the beginning it seemed like things were on track. There were 18 apps in the catalog at launch, and within a matter of days it grew to 30 apps. Then, NOTHING. For weeks and weeks and weeks the app reservoir has been dry. Barren. APPallingly inactive. All things considered, if the Palm team were aware that the population was going to be limited only 30 apps for the foreseeable future, I think they would have been much better served by doling them out two or three a week until they were ready to open the app floodgates. Even if the total number of apps remained small I think the Pre would have maintained much more continuous momentum, and the related "buzz" and sales demand, if there had been a constant flow of new apps emerging in the catalog.

LIKE CARLY SIMON SAYS... ANTICIPATION!

Yes, buzz and demand can be created by anticipation... to a point. However, after too long a wait I believe the risk is that anticipation unfulfilled leads to frustration, or even worse, boredom, and then ultimately a lack of interest. With constant competition from the iPhone, new Blackberries, and a new Android Hero, Palm should be doing everything in its power to maintain the excitement and momentum that a steady stocking of apps would bring.

IS THE STRATEGY APPARENT?

What do you think? Is a slow steady rise more effective than a big quick launch followed by a flat line? How would you have handled the thin initial supply of apps if the Pre were your product? Have you had similar experiences or challenges with other product launches?

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