Tuesday, October 02, 2012

Mobile Is Dead, Long Live Mobile!

I've been involved with the Mobile Industry for a long time, and for more than 10 years there has been a "buzz" about the so-called "year of mobile."  Has it already passed?  Is it finally going to arrive? What do you think?

Last week I gave this presentation to the South Florida chapter of WITI (Women In Technology International).  I've given many presentations over the years, and I enjoyed giving this one.  Since I am working with cartoonist Hugh MacLeod (@gapingvoid) at Social Object Factory, I used a number of Hugh's insightful cartoons to illustrate my talk, which is called "Mobile Is Dead, Long Live Mobile."

There is no question that the smartphone has changed the face of mobile, but there are other forces at play as well.  As addicted as we may be to our smartphones, we are also now creatures of multiple devices - "Digital Omnivores" as comScore calls it.  Thanks to the prevalence of apps and the ubiquity of "the cloud" the idea of mobility goes way beyond our phones.  So, while an older vision of what mobile is may well be dead, our multi-device, cross-platform mobility is most certainly here to stay.  Long live mobile!

I'd love your feedback on this presentation.



Can't see the video? Click Here.


For more information about Jeff and to book him as a speaker, please visit http://about.me/sass or http://www.jeffreysass.com/speaking. Cartoons courtesy of @gapingvoid.


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