Sunday, December 16, 2012

The Impact of Amazing Things (A Double Whammy Book Review)

The Impact Equation behind this post is to prove to you that Amazing Things Will Happen.  It is true.  I have seen it.  In fact, the authors of two books I recently read are living proof.  Let me explain...

The Years Before Their Overnight Success

I have known Chris Brogan, Julien Smith and C.C. Chapman since long before they were all best-selling authors.  I have had many opportunities to have quality, eye-to-eye conversations, and manly hugs with them all (though not necessarily at the same time... but a man can dream, can't he?)  I can honestly say that I have broken both bread and wind with each of them (though they were likely unaware of the wind part...)  I have watched firsthand as they have each come into their own as bona fide successes, making an impact on a huge community and living amazing lives full of amazing people and experiences.

Ok, What About The Books?

The books I recently read are "The Impact Equation: Are You Making Things Happen or Just Making Noise?" by Chris and Julien, and "Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness" by C.C.  While I could happily review each of the books separately, it dawned on me that these friends and authors are actually perfect examples of the tenets espoused in each other's book.  C.C. has (consciously or not) actively fulfilled the promise of Chris and Julien's Impact Equation, building a large and active community who happily and whole-heartedly support all of his business and creative pursuits.  Chris and Julien are natural born practitioners of the short, smart life tips that C.C. so eloquently recommends.  They are the personification of Passion Hits.

C.C. Has Solved The Impact Equation

In their book, Chris and Julien break down their "equation" for Impact into the acronym CREATE: Contrast, Reach, Exposure, Articulation, Trust and Echo.  According to the authors these six attributes are at the core of what leads to success in today's connected, content driven world.  As I read their detailed explanations of each of these traits I can see how C.C. Chapman has embodied the spirit of exactly the behaviors Chris and Julien are presenting.  C.C. lives by the acronym CREATE, and as The  Impact Equation portends, by doing so C.C. has indeed made an impact, and leveraged his growing influence to create a life where amazing things happen.

Chris and Julien Make Amazing Things Happen

In his book, C.C. guides us with practical advice presented in short spurts.  Little purpose driven chapters that each make a resonant point.  There are many "aha" and "of course" moments, made pleasantly palatable by C.C.'s calming, conversational voice.  His warm personality leaps from the page as he breaks down, chapter by short chapter, the simple ways you can free yourself from fear and habit to leave yourself open to attract (and appreciate) the amazing things available to us all.  Chris Brogan and Julien Smith have done it themselves, and they've proven that C.C.'s welcome words do work.  C.C. says "Passion Hits are people who are able to make a living doing what they love."  This most certainly describes Chris and Julien (and of course C.C. himself).  As I read the chapters such as "The Power of Writing It Down" and "Learning To Say No" and "Rules Are Like Rubberbands" I could easily imagine Chris and Julien as avid followers of C.C.'s guide.

What's In It For You?

Both of these books are written in a personal and conversational fashion that makes reading them quite enjoyable.  Both books also provide practical "assignments" you can put to work while reading the book to help guide you on a path to making an Impact and enjoying the Amazing Things that can and will happen.

Read them, and let me know if you agree.

Disclaimers:  As noted, I consider all three authors to be friends.  I've worked with Chris on the blog Dadomatic, and C.C. and I are two of the five co-hosts of the Cast of Dads podcast.  You can assume I can't help but be a little biased because I like and respect all of these guys.  With that in mind, feel free to take my review with a proverbial grain of salt.  But really, the books are well worth reading!  I received a free "review copy" of both books, but since I prefer digital reading I also bought the Kindle versions of both books on my own dime. Lastly, the links to the books in this post are Amazon Affiliate links.

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