Jungle Fever (Social Media Style)

Based on the success of his first Social Media Jungle held in November, Jeff Pulver is bringing his one-day Social Media Jungle to the 2009 International CES (Consumer Electronics Show). With a bigger venue comes a bigger agenda, and for the January 7th event Jeff has assembled a stellar group of discussion leaders. I am very pleased to be able to participate again and look forward to leading a discussion of how businesses can "Turn Their Social Media Addicts Into Assets!"

Here is how Jeff describes Social Media Jungle CES (and you can see the full schedule here):

"The Social Media Jungle at the 2009 International CES brings to light how the advent of social media is changing the way we work and live. Sessions include state-of-the-industry updates and a candid look at how social media disrupts the workplace by empowering companies to lower burn rates. Plus, learn how companies can motivate consumers through social media to drive product sales without increasing costs."

This will be a pretty intense day of conversations and a great day to catch up with some of the people involved in the social media industry.

Everyone in the room will have the assumed role of discussant and will be counted on to contribute to the conversation.

If you are planning to be in Las Vegas for CES we hope you will also be able to expand your expedition to include participating in the Social Media Jungle.

Registration costs: US$ 295 / 395.

To register - visit: CES Registration page

View this event on the CES website.

Photo Credit: © HenningManninga - Fotolia.com

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• Learn Baby Learn: Turn Your Social Media Addiction Into An Asset

Learn Baby Learn: Turn Your Social Media Addiction Into An Asset

They say it is a jungle out there, but this past week the jungle was in Melville, NY. Specifically, Jeff Pulver's first ever Social Media Jungle was held on November 13th, and I was fortunate to be one of the 50 or so participants and one of the 15 discussion leaders. I am careful to say "participants" rather than "attendees" as this event was unlike a typical conference. Everyone in the room actively contributed to the discussions inspired by each presentation. The day was thick with rich content and thought provoking questions and answers. I am honored to have shared the floor with the other presenters including Jeff Pulver, Chris Brogan, Jeremy Epstein, Leslie Poston, Howard Greenstein & Dean Landsman, Nelly Yusupova, Brett Petersel & Oz Sultan, Steve Lubetkin, Jonathan Yarmis, Ben Grossman, Jamie Thompson, and Justin Oberman. Kudos to Jeff for organizing a very special event, and congrats to Jeff for already landing a commitment to hold a second Social Media Jungle event at the upcoming Consumer Electronics Show (CES) in January 2009!

LEARN BABY LEARN

As someone who is arguably addicted to Social Media, in my presentation I tried to give a real world example of how I use my Social Media addiction (specifically to Twitter) as an asset to the benefit of the company where I work, Myxer. I break the essence of using Social Media for Business into 5 key actions represented by the word L E A R N.

L: Listen. Social Media provides you with the tools to be the ultimate eavesdropper and be a fly on the wall to virtually thousands of conversations. What should you listen for? Your name, your company, your product, your industry.

E: Engage. Social Media provides you with the tools not just to listen, but to easily step into a conversation and engage with strangers. With that in mind, you must be REAL and be OPEN.

A: Accept. Now that you have listened and engaged, you need to accept what is being said about you, your brand, your company, your product. Take the feedback to heart because to the world at large, their perception is their reality, whether you agree with it or not.

R: React. What you do next is important. Are you going to be defensive or helpful? Remember, just as you started your Social Media exchange as a fly on the wall, there are others now listening to you, and seeing how you engage with your "followers."

N: Nurture. Social Media is all about relationship building. That first random encounter can, over time, become a valuable and rewarding relationship. Nurture your Social Media connections and you will build an army of evangelists for you, your brand, your product, your company, etc.

Thanks to Sanford Dickert, you can see a video of the entire presentation below. I have also posted the slides on Slideshare.

How have you turned your Social Media Addiction into an asset? Please share your view in the comments.



Blocks Photo Credit: Heath Doman - Fotolia.com

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