I don't know about you, but I hate making cold calls. I do it when I have to, and I'm actually not bad at it, but I hate it nonetheless. The good news is that Social Media gives us the tools to avoid ever having to make another cold call. Used properly and creatively, the information flow and personal data available via Social Networks is invaluable for business development. As a self-professed Social Media "addict" I work hard to put my addiction to good use for my business. Here is one of many examples of how I have used Twitter and other tools to build a worthwhile business opportunity.
TRACKING DOWN AN EBEL GENIUS
I work at Myxer, and we provide an outstanding platform and large audience for content creators who want to reach their fans with mobile entertainment. Tens of thousands of Indie bands and artists use our free service to create and share ringtones of their music with their fans. I am also an avid podcast listener, and through podcasting I became a fan of the talented musician Matthew Ebel whose music was frequently featured on podcasts I listen to regularly including Adam Curry's Daily Source Code and CC Chapman's Accident Hash. A while ago, I thought it would be great to get Matthew and his music on Myxer and started looking for ways to reach out to him. Then I saw this Tweet from CC Chapman flow by on my Twitter stream:
PUTTING THE "PAL" IN PAYPAL
I had some interactions with CC on Twitter before, so on a whim I decided to see if I could use CC to get an introduction to Matthew. Using PayPal, I sent $10.00 to CC Chapman with a note saying something along the lines of "if you can introduce me to Matthew the first beer's on me!" It worked! Soon I saw this Tweet from CC:
FROM BEER TO BUSINESS
Shortly thereafter I was able to exchange emails with Matthew, thanks to CC, and so a connection was born. Over time, we did indeed get Matthew's great music on Myxer. In fact, this past summer we participated in a fun and timely experiment with him by sponsoring his Electric Bicycle project on Block Island, dubbed the MyxerCycle. To memorialize his electric bike project, Matthew put together a great 5 part video series about the MyxerCycle which you can see here.
I hope this helps quench your thirst for some examples of using Social Media for business and, at least in this case, proves that a "Cold Beer call" is much better than a Cold Call!
If you have never had the chance to see or hear Matthew Ebel, here is a fan-created Music Video (and link to a free Ringtone) of his popular song "Drive Away" from his aptly titled, "BEER & Coffee" CD. Cheers!
Beer Glass Photo Credit: